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Two kinds of lies in the format war- lies and damn lies.

Posted Fri Aug 10, 2007, 8:19 PM ET — By Shane Buettner

Week in and week out the CE press is inundated with propaganda and counter-propaganda from both sides in the format war. Most of this stuff falls under the category of all being fair in love, war and marketing. But sometimes these things go a little too far.

Blu-ray has now got its own propaganda web site, and I wouldn't expect anything that appears on this site (or Toshiba's Look and Sound of Perfect website for that matter) to be remotely non-partisan. But this Blog recently posted at this site goes rather far beyond simple partisanship.

The call out at the top of this page screams "Universal's Kornblau Wants Format War To Continue." Wow. When he's not trying to screw consumers with a lousy format war, does he strangle kittens for fun too?

While there are several direct quotes in this article attributed to Universal's President regarding the format war, I did not read a single one that comes close to supporting the hyperbolic call out at the top of the page.

Kornblau is quoted as saying something that a number of non-partisan industry pundits have said many times, and is probably correct. That the format was has been good for consumers in the sense that prices have come down farther and faster than they would have otherwise. Which is not the same as being in favor of a format war for the sake of a format war.

I'll go farther than that- the format war has been good for quality. Take a look at the first batches of Blu-ray titles we saw last summer (Fifth Element was so bad Sony has fixed it for free!). It's entirely possible that we'd have been stuck with that kind of crap for a good while had HD DVD not set the bar higher in terms of picture and sound quality right out of the gate.

But where this Blog is far more disingenuous is in its discussion of interactivity. The Blog states that "with the notable exception of the "U-Control" interactive feature that Universal introduced on several titles last year, the studio hasn't exactly been blazing many trails of innovation with content that couldn't be delivered on Blu-ray Discs and even DVDs in many cases."

This is overtly dishonest on a number of levels. Not the least of which is a gross exaggeration of DVD's interactivity prowess. (C'mon man, you can't even view a chapter list on a DVD without stopping the movie!)

And while it's possible that PIP features like U-Control could be delivered on Blu-ray, and certainly will one day, the simple fact is that as of right now they aren't. And why is that, you ask? There isn't a single standalone Blu-ray Disc player on the market that can support even the simplest Picture-In Picture functionality, nor can they be updated because hardware is at issue. A secondary video decoder is required for PIP and not a single standalone Blu-ray player in the market is so equipped.

This is why Warner and others are putting PIP features similar to U-Control on their HD DVDs and not on their BDs. While it's possible, if not likely, that the PlayStation3 supports PIP features as it's already spec'd with a secondary video decoder, there is no guarantee. And certainly it's significant if, as is likely, the PS3 supports PIP as it is far and way the most prevalent HD player in the market for either format.

But that's still apparently not enough for the studios to start putting these features on their discs because they haven't done so thus far, even though Warner already has the material created and put to use on many of its HD DVD titles.

And Warner has good reason to be cautious. The attempts so far to push the BD-J interactivity envelope haven't been trouble free. Those ridiculous BD-Java games that are encoded on the Pirates of the Caribbean BDs throw current standalone players into fits. Don't believe me? Watch this video.

The video is obviously a worse case scenario, but in our own tests it's typical for standalone players to take two to three minutes just to boot to the menus on the Pirates discs, and if you actually engage the games it's common for them not to work and/or the player to lock up.

So, if you've invested in a more expensive standalone Blu-ray player, and Blu-ray Discs do come out with PIP features like U-Control, you're SOL. You'll allegedly be able to play the movie, but take a look at the YouTube video to see what kind of experience you might have while your player figures out how to navigate a disc with BD-J features your player doesn't support.

Blu-ray's inconvenient truth is this: standalone BD players introduced after October 31st of this year will be required to support Java profile 1.1, which supports PIP features. Players introduced before then do not. And guess what? Samsung (and probably other manufacturers) are popping out third-gen BD players for September and October that beat the deadline and thus will not offer support for PIP features.

As far as web connectivity goes, Hettrick says wait 'til BD Live comes along. I think we will be waiting- probably until at least the 4th-generation of BD players next year. Few Blu-ray standalone players even have Ethernet ports, but that's irrelevant anyway. BD Live requires the player to support Java Profile 2.0, which has different hardware requirements than previous Java implementations. Not a single Java Profile 2.0 Blu-ray player has been announced to date, and so far only Denon's BD players are announced as supporting Java 1.1.

Blu-ray has a great story to tell. But interactivity isn't part of that story yet, and Blu-ray honks just shouldn't go there in touting their format. And really, there are plenty of credible signs that Blu-ray is indeed winning the format war so far. So, why not show a little class and act like it?

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Reader Comments 

Posted Fri Aug10, 2007, 11:03 PM — By Scott Hettrick

As I noted in my blog, I had been hearing that Mr. Kornblau was telling execs from Blu-ray authoring and disc manufacturing companies that he wanted the war to continue. That was the premise of the conversation, which he knew when he returned my call. He said that was true because it turns out it has been the best thing that could have happened for consumers, retailers, and even studios. Not sure what more you need to support the headline that says he wants to continue the war, but that's what he said; he thanked me the morning after the blog ran, and I'm comfortable resting on my 20-years of journalistic credentials and reputation that the headline and premise of the blog are well-founded and represents what Mr. Kornblau said, even if it makes you feel better to pretend it is hyperbole and publicly question its veracity. RE: pop-up menus -- that's standard even on Blu-ray, not the level of feature Kornblau believes will drive mainstream consumers to hi-def, which Uni isn't doing yet. Scott

Posted Sat Aug11, 2007, 9:30 AM — By fred manteghian

scott, please don't take offense, but are you paid directly or indirectly by sony or any blu-ray promotions, manufacturing or marketing group or entity? i mean, i guess it's okay because journalistic integrity has travelled a well shaded path on the internet of late and at least your motivations would be financially supportable, unlike the entourage at thedigitalbits who proudly promote bd for free. but point in fact, the website for which you write is, from what i see, mostly populated by blu-ray shills and zombies. and while i don't object to your headline (in fact, it's pretty clever), bd supporters need to begin admitting to blu-ray's many failures before their protests can be taken seriously.

Posted Sat Aug11, 2007, 11:15 AM — By Shane

Again, noting that the format war has had some benefits to consumers isn't the same as saying one wishes it to continue, at least to me. And I didn't see anything he said that I'd personally construe that way.

And Scott, take a U-Control disc for a spin one of these days. I think you'll be surprised. It's a lot more intensive than a pop-up menu. And I don't believe it's at all accurate to say that Universal hasn't driven the market in this regard.

At this point, no studio on either side has provided PIP-driven features that are as advanced as U-Control, in the layers of information that are provided and the degree of control the user exerts over the experience.

And at this point, for all its other strengths, all BD has given us in the way of interactivity are some lame games that choke standalone players into submission whether they actually get played or not.

Posted Sat Aug11, 2007, 11:21 AM — By Shane

And let me add this. I'm not sure interactivity is going to drive the masses to either format. And in fact, the added interactivity apparently wasn't enough to drive HD DVD sales of 300 beyond its now customary whipping boy status.

But HD DVD is unquestionably the more mature product as far as interactivity goes. By a long shot. And I admire the fact that no player is being left behind- all the features on today's most advanced discs play on the first-gen players.

That will not be the case once these advanced features start to appear on Blu-ray, at least as far as standalone players are concerned.

Posted Mon Aug13, 2007, 6:18 AM — By Peter S

Why can't the studios just give us HD-Movies that you can put in either player and just play. Some of us just want to watch movies. If I want interactivity I'll got to my computer. I for one have not entered the format war. I own an upconverting DVD player that plays my existing movies and they look awesome. They do not look any worse than the movies on Comcast HD. No it is not tru HD but that doesn't matter to me, they still look good. It is my own way of sticking it to the idiots who brought us this format war. I will not be buying into this war until one wins or maybe they both will lose, which is what should happen. You think the public would have learned after the VCR / Betamax fiasco....but no. But I am just one who will not get caught up in this childish HD DVD mess.

Posted Mon Aug13, 2007, 5:38 PM — By Paul S.

"Bravo" on the justified criticism, Shane. Although I don't want to overread the possible significance of a lack of response, Mr. Hettrick, I note the lack of reply to Mr. Manteghian's question. I, too, think a direct answer to that query would clarify what I surmise is your new source of income after leaving Reed Business. Or not.

Posted Mon Aug13, 2007, 6:57 PM — By Justin

How can you compair a dvd pop up menu to an hd dvd interactive menu. You should try the competor product out and see what your up against. The java menu on the pirate movie is so god awful I wish it was just a simple pop up menu. I have yet to see blue ray show it's great tech advancement over hd on any movie. In fact I think hd has lead in that field. I truely feel sorry for anyone who bought a $1000 blue ray player that won't full work with all the features. Heck even if you buy the latest and greatest from denon you might be sol when java 2.0 comes out. Yet hd dvd players keep on rock in. As for anyone thinking a stand dvd upscalled looks anything like a 1080p hd picture on a big screen, you should get your eyes check. If you want to be on the cutting edge it's the price you pay. Who's to say there will even be a winner. This war might go on until the next new disc comes out.

Posted Mon Aug13, 2007, 8:36 PM — By Shane

BTW- there's something else i need to clarify. I referred to "Java Profile 1.1, 2.0," etc. That's not quite correct. The spec is referred to to as BD-ROM Profile 1.1, 2.0 etc., and that's the terminology I should have used. This is confusing, even for me obviously, in that these hardware requirements pertain to compatibility with certain Java interactivity features. In haste, I wasn't as clear on this point as I should have been.

Posted Mon Aug13, 2007, 8:55 PM — By Cliff Howard

Excellent article Shane. I really loathe what this "format war" has done to the HT community. It's almost as if the enthusiasts are fighting the war on behalf of the studios. No matter which side of the fence anyone may fall on, they should always remember that it was the greed of the studios which brought us to this point. This fact now almost seems to be an afterthought in the minds of supporters bickering away on these HT forums. It would also be nice if the owners of some of these sites would simply remain neutral and OBJECTIVE instead of stirring the pot and further encouraging this divide. For example, I used to be a regular visitor to The Digital Bits, but it now appears to do a more thorough job at promoting BD than Hollywood Hi-def by continually trumpting the success of one format while dismissing the other. I think this is shameful, and I can't see any benefit in alienating readers in this "war," as I'm certain that the Bits has readers who subscribe to both fo

Posted Tue Aug14, 2007, 1:58 AM — By Paul.S

Yes, Shane, since my earlier post I dicovered that "About Us" page. It's not my understanding that the site has always been that transparent as to its financiers though. Indeed, it's my understanding that the site only became forthcoming after its domain registration--to 20th Century Fox--was revealed by other parties. TheLookAndSoundOfPerfect.com is registered to San Francisco-based brand marketing firm Goodby, Silverstein & Partners and thereby maintains a 'one step removed' distance from the studios, unlike HollywoodInHiDef.com. Look & Sound has also, so far, eschewed an explicit voice in the form of an editor (much less one connected to the Hollywood trade press community). Toshiba also, so far, has been more prominent at Look & Sound than Panasonic or any other BD manufacturer has been at HwoodInHD, which I would argue is much more a Hollywood marketing effort (remember Sony got spanked a few years back for creating fake, positive movie review quotes). I don't think o

Posted Tue Aug14, 2007, 2:34 AM — By Paul.S

The last sentence of my last post was cut off. It should read: "I don't think of these two sites in the same way at all."

Posted Tue Aug14, 2007, 8:50 PM — By Julio V.

I will say that I have both a Play Station 3 and an XBOX 360 with HD DVD player. I felt it was just the easiest way to get HD on my screen. I am completely happy with the picture and sound with the latest movies from BD, however, I put it a distant second to the enjoyment that I have with HD DVD. This is truly next gen. U-Control, or what ever the other studios call their's, makes for a more satisfied experience. Picture and sound are just the bonus. Furthermore, when I rent from Blockbuster Online I take the time to see if a movie is offered in HD DVD first because I enjoy the finished product. This is now and not for something that I have to wait for in the future. I would love to see what would happen if you gave a customer the choice in an A B comparison after using a player what they would buy, regardless of the size of the movie library available for said platforms. I personally feel that by the end of this holiday season customers will just accept both formats and look to buy a combo playe

Posted Sat Aug18, 2007, 2:48 PM — By Claude W.

I really don't know what all the fuss is about when it comes to BD-J or PIP in any of these formats. If you are a real audio/videophile, all you really care about is the PQ and the SQ. Extras may be nice, but certainly not what we are looking for. Interactivity is not going to win this format war.

Posted Fri Aug31, 2007, 12:37 PM — By Steve K

I think your article is ridiculous. You're calling out someone, calling him a damned liar, and you can't even prove what you're trying to say. This isn't news, this is slander. Scott replied to this article and you dismissed it. When Kornblau says he wants the war to continue, how is it disingenuous to say so? Instead of trying to put words into Mr. Kornblau's mouth, or take them out of it, why don't you call Craig and ask him yourself, before you go slandering someone else. And Scott also replied to the U-Control features. Universal has not pioneered the IME interactivity. Warner has. Universal is using basic features, not already available on Blu-ray. Scott says Universal wasn't "blazing many trails of innovation." How is that a lie? It's true. The pop-up menu is available on Blu-ray, and isn't very innovative. The Ultimate AV blog is another story. I keep reading blogs full of insults. Is this grammar school, or a professional A/V publication? Grow up

Posted Fri Aug31, 2007, 8:45 PM — By Shane

Steve- whatever you're smoking, kick down, I want some.

Do me a favor- find me the direct quote from Kornblau in which he says he wants the format war to continue and post it here.

Also, since you brought it up, could you point to any instance in which I insulted or slandered Scott Hettrick or anyone else? I took exception to what he wrote and explained why my opinion is different. I did not insult him personally.

Oh, and since you're short on clues, here's another. The fact that this piece was in my Blog and not the News section of the site is a clue that this is op-ed, not news.

If you think U-control is a basic pop-up menu, or comparable to DVD you're flat-out, 100% WRONG. And as I noted, given where Blu-ray is with interactivity compared to HD DVD is simply laughable at this point, which is why I thought it impudent for Blu-ray supporters to bark up this tree at this point in time.

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